Identifying a market entry strategy for the Brazilian beer market : BREWPUB
Analysis of the Hops lipid fraction.
I am working in the Computer Engineering field; developing a health tech Startup for heart arrhythmia diagnosis.
•Making data analysis, gathering requirements.
•Developing Financial Estimates.
•Business Plans Creation
•Evaluating and optimizing the performance management plan.
•Wireframing and prototyping/Manage Product Development.
•Resolving project conflict&design.
•Assisting Teams, ‘if’ needed.
I founded DTGPIX ( two multilingual websites/desktop and mobile) to democratize the
design industry and improve people Interpersonal communication, through web-based
digitally printed products.
It also produces a tangible positive impact on engagement and awareness with
fundraising campaigns and free affiliated stores.
The company handles from the web development to hosting, digital marketing, images
design creation, t-shirts/gifts printing.
Implementation of innovative technologies and methods of production focused on the Deal club's sales strategy.
Cost Leadership Strategy: Complete fulfillment solution, combining order management barcode-based software with a shipping management system allowed to produce in China and ship directly to customers.
Low production cost, automation, and scalability; resulted in the two years segment leader sales; via deal clubs.
•Accomplished a complete Business Plan, developed and executed a Strategic Implementation Plan (SPI).
•Assessed hydrogeological and environmental data from 3 791,910 km² area. One land was elected to buy (well drilled ).
•Governmental regulatory affairs submission by all applicable legislation and regulations to get the approval of a bottled water source.
•The water found has 5 recognized therapeutic qualities by the legal water regulation agency.
•The mineral water commercialization achieved the sales goal due to therapeutics properties and logistic competitive advantage.
•Having the following responsibilities; PCP, production, purchasing, quality systems,
warehouse, shipment, maintenance, projects, investments, control indices, utilities,
environment, internal and external outsourcing.
•Promoted self-managing teams as an effective way to add value, giving them more
responsibilities, autonomy and job satisfaction.
•Conducted plastic molding (injection & blow molding development).
When I tooke over the role and responsibilities, the site was recently acquired by Ambev.
The main task was "change management".
•Lead a team of over 500 employees.
•Developed company value chain; building quality control circles, unfolding them to the
subordinates and evaluating their performance.
•Implemented business processes, like GMP, TQC, PLAN-DO-CHECK-ACT (PDCA) Cycle,
TPM and HR incentive schemes.
•Carried out reverse-osmosis startup 30,000 l/hour system for beverage and soft drink production.
•Planned and implemented brewery expansion projects.
I was in charge to maintain trust relationships with business partners and approve the
industrial RNA production accordingly with quality/cost contract standards.
Went through a three-month TQC training programme in Japan for implementation it in
the manufactory process.
Worked independently and in collaboration with multidisciplinary project teams,
maintaining diligent and organized records, results and recommendations.
•Supervised the line mechanics ensuring proper operation and care of equipment
including preventive maintenance and immediate repair as necessary.
•Made observations of efficiencies and inefficiencies, implemented measures to improve efficiency.
•Ensured all safety rules were enforced.
The main objectives of this dissertation are:
• Develop an entry strategy that breaks the barriers of the Brazilian beer market.
• Develop an understanding of the complexities involved in the Brewpub business.
• Get the best value of the Brewpubs resources, focusing the brewery.
This dissertation attempts to answer the following questions:
• Which are the trends in the Brazilian beer market for the next five years?
• Which are the key points in the competitive environment of the
Brazilian beer market?
• Which are the key factors that contribute to the success or failure,
when analyzing a Brewpub business as a market entry strategy?
• Which are the key points when designing one Brewpub brewery?
• Which are the implications and recommendations of this study for a
• Which are the recommendations for further study?
The flavor stability of beer is positively influenced by hops in a number of ways including the influence of polyphenols, but also have a lipidic fraction that contributes with beer aging.
Gas chromatography (GC ) analyses were utilized to identify the hope lipidic fraction extract with different hop extracts:
CO2 liquid and supercritical, ethanol, neo-extract and hexane.
The objective of this dissertation is to analyze the lipidic % extraction related to acid α and solvent type utilized to make the extract.